Public Relations (PR) services are designed to manage the outside communications of your organization in order to create and maintain a positive image.
Public relations services include:
--Popularizing successes
--Executing a program of action to earn public understanding and acceptance
--Support of awareness programs, fund-raising programs, staff recruiting, and patronage of services
--Announcing changes
--Downplaying failures
--Attract votes and raise money
--Free flow of information
Marketing Services create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization and its stakeholders.
Services Include:
--The ongoing process of moving people closer to making a decision to purchase, use, or follow.
--Anticipating, identifying and satisfying customer requirements.
--Move people closer to making a decision to purchase and facilitate a "sale."
--Satisfy needs and wants through exchange processes.