What Is Cause Marketing?

Cause marketing, also known as cause-related marketing, is a type of marketing effort that involves the cooperative efforts of a "for-profit" business model and a non-profit organization for mutual benefit.

The term is often used more broadly to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy), as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.

The benefits of cause marketing are many.   The upside for nonprofits include an increased ability to promote the organization's cause via the greater financial resources of a private business, and an increased ability to reach possible supporters through a company's customer base.  The other benefits of cause marketing for businesses include positive public relations, improved customer relations, and additional marketing buzz.

Services Include:

--Promotion of a common message
--Local partnerships
--Employee service programs
--Product licensing, endorsements, and certifications
--Positive PR buzz, the talk-ability factor

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